Before Influencer Marketing was a thing Chris Detert (@ChrisDetert) was leveraging the power of celebrity to build brands like Petit Trésor, Von Dutch, Kasil Jeans and dozens more. These days Detert is the Chief Communications Officer at Influential and is mixing in the power of IBM Watson to build brands and influence consumer trends.
Influential, the only IBM Watson Developer Partner in the influencer technology and marketing space, is an A.I. influencer platform with enterprise technology and a patent-pending app in the hip pocket of more than 20,000 of the most highly engaged social media influencers on Twitter, Instagram, Facebook, YouTube, and Snapchat, that reaches over 5 billion followers.
In this conversation, Blake and Chris talk about:
- The future of retail experiences.
- Influentials unique ability to make things trend.
- What defines an influencer.
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